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Why are unlicensed guests limited in participation?

The Bronner Brothers International Beauty Show is a show for Beauty Professionals in the Industry to come and trade and buy products. All attendees are required to be licensed professionals or business owners. Our exhibitors rent booth space for the purpose of having access to a certain type of customer. Bronner Brothers allows unlicensed guests to attend, however, only professionals can purchase professional products. The armbands issued will differentiate the type of customer. There will be exhibitors that may sell to unlicensed guests but those products will likely be retail products.